Check out our new 2008 boat show advertising!
For the first time ever, the NMMA is making its boat show ads available to non-NMMA produced boat shows.
Television
Three 30-second spots each feature an 8-second segment that can be customized with your show name and location.
Radio
We offer three 30-second spots each featuring a 10-second donut that can be customized with show name, dates and location.
- "Bubbles" Outdoor Pool Dad tries in vain to convince his son that blowing bubbles in a pool is as fun as owning a motorboat.
- "Lawn Skiing" Dad takes the kids waterskiing - but without a boat, he’s forced to pull them behind the lawn mower.
- "Fishing" Dad and son enjoy fishing together; however, without a boat their access to water is limited to the goldfish bowl.
"Bubbles (Outdoor pool)"
MP3 Format
Duration: 30 seconds
"Lawn Skiing"
MP3 Format
Duration: 30 seconds
"Fishing"
MP3 Format
Duration: 30 seconds
Each execution of the "Maybe It's Time for that Boat" Campaign can be customized with your show name and message.
Variable Ticket Mailers
Direct mail pieces are personalized with recipients’ names and customized with your show name, location, website and dates. NMMA manages the mailing list and mails to pre-qualified prospects residing in the show market. Mailing lists are generated from leads received at DiscoverBoating.com; size of list will vary by market.
Ticket mailer
- Features recipient’s name, show name, location, dates and website.
- Offers can be customized by show.
- $300 flat production fee for list management & artwork revisions
- $1.50 printing fee per piece
- $0.414 standard first class postage per piece
Postcard Ticket mailer
- Our optional template features recipient’s name, show name, location, dates and website.
- Offers can be customized by show.
- $300 flat production fee for list management & artwork revisions
- Printing fee will vary based on quantity
- $0.42 standard first class postage per piece
Utilize the Discover Boating database with an email sent to recipients within 50 miles of show market. Our optional template is provided at no charge. Number of recipients will vary by market.
Banners
Information is coming soon....
How to participate
We are excited to bring this opportunity to the industry. Please refer to the following documents to understand whether your show meets the guidelines for participation.
Please contact Laura Waters at (312) 946-6270 or lwaters@nmma.org with questions.
Reference Materials
Welcome Letter
Read this letter to learn more about the program and get details about usage and requirements of the materials.
NMMA Markets
Download this document to learn more about the markets reached by the NMMA boat shows.
Requirements
Grow Boating Contribution
All shows participating in the advertising opportunity will be asked to contribute a minimum of $1,000 to the Grow Boating Initiative.
Contribute now »
About Grow Boating »
Agreement Letter
Boat show producers wishing to use the campaign will be required to sign an agreement letter, which details participation requirements and rules.
